Jon Arias

Jon Arias

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Where do Packers fans rank among the best in the NFL?

Photo: Getty Images

An annual NFL study shows where Packers fans rank among the best fans in the league.

From the article by Mike Lewis of Emory College:

"My approach to evaluating fan bases is to use data to develop statistical models of fan interest. The key is that these models are used to determine which city’s fans are more willing to spend or follow their teams after controlling for factors like market size and short-term changes in winning and losing.

I use three measures of fan engagement: Fan Equity, Social Equity and  Road Equity.  Fan Equity focuses on home box office revenues (support  via opening the wallet). Social Media Equity focuses on fan willingness  to engage as part of a team’s online community (support exhibited by  joining social media communities).  Road Equity focuses on how teams  draw on the road after adjusting for team performance.   These metrics  provide a balance – a measure of willingness to spend, a measure  unconstrained by stadium size and a measure of national appeal."


Bottom Line: Packers fans rank 9th. The top 10 is as follows.

  1. Cowboys
  2. Patriots
  3. Eagles
  4. Giants
  5. Steelers
  6. Bears
  7. Saints
  8. Broncos
  9. Packers
  10. 49ers

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